On getting it mostly right (for the rest of your life).
January 22nd, 2010A friend I hadn’t seen in some time recently contacted me asking for tips on changing her diet. She wanted to start eating 75% raw food (after completing a juice cleanse), and since she knew that I was vegan, she wanted to know if I had any ideas on how to fight cravings. This was my response:
Although I eat a great deal of raw food, I wouldn’t consider myself a raw foodist; I am, however, a vegan, and have been for about five years. However, as you already know, there’s a lot of overlap: most raw foodists are vegan by implication.
My experience was drawn out. I first gave up fast food in college after reading Fast Food Nation, and shortly thereafter gave up red meat. After a few months, I went vegetarian, and stayed that way for about six months. Only then did I start to make the transition to vegan, which for me took about another six months. I’m a slow but steady kind of person, so this is how I do just about anything new.
I will say that I never missed red meat or fast food. But I did experience cravings. I remember there were nights when I would have dreams about eating pork chops. My theory (and I believe I’ve seen this corroborated somewhere) is that cravings are your body’s way of telling you you’re missing out on some nutrient. When I first went vegetarian, my diet probably wasn’t terribly balanced, and I think this is an issue for many people. The good news is that if you replace unhealthy food with nutritionally superior food, your cravings will fade and be replaced for a desire for quality meals.
Going vegetarian wasn’t hard for me, but going vegan was harder than quitting smoking. It’s not that my cravings were very intense, but rather that the food environment in which we find ourselves is fairly hostile. We are barraged from all sides by foods that are packed with many things you’ll be wanting to avoid. My suggestions are:
1. Change your environment. Sometimes we have little control over the kind of food that surrounds us. But there’s a lot we can do. For the first while, try to minimize your outings to unfriendly restaurants where you’ll be tempted to compromise. Purge your pantry of unwanted junk. Eat mostly what you cook. If you feel awkward about avoiding a social situation, you can just tell people why, and mostly they’ll understand– or even accommodate.
2. Treat yourself to health. It’s easy to see a healthy diet as a form of self-deprivation. But actually, it’s the opposite: you’re working extra hard to give your body what it needs and wants. The trick is to remind yourself of this in different ways. Get yourself a plethora of healthy foods you normally wouldn’t. Surround yourself with great options. Present things in a fun way. After all, the fun presentation of most junk food or cultural comfort food is half the reason we are drawn to it. This is especially important for meals you make at home or bring to work. Celebrate your new way of life.
3. Get some perspective. I can’t say I’m a believer in the juice cleanse, and I have my reasons. First, it’s unhealthy. It’s true that fasting removes toxins from your body, but that’s because those toxins have been stored safely in your fatty tissues. Releasing them rapidly has been demonstrated to shorten your lifespan. Your body just isn’t designed to deal with that much toxin at once. It’s a major strain. I think the reason the diet is so popular is that it creates the alluring fetish of a rapid reversal of unhealthy behaviors, leading to a new self in a few days of intense concentration.
But for most people, the problem with eating right isn’t short term concentration. It’s the long run. I have a friend who has been trying to quit smoking for years. Every time he quits, he is good for about two weeks. Then he gets bored. What is he going to do when he goes out and drinks, or is sitting at his computer at night? So he starts back up again, and is frustrated by his failure. What he doesn’t get is that even two weeks of quitting is a major victory. If he were to quit once a month, he would only be smoking half the time. I know that sounds funny, but it’s true: it’s really the long run average of your behavior that determines your lifelong health profile.
The same is true for food. I like the idea that you’re changing three-quarters of your diet. If you can eat right for half your meals every day, or even one meal, and stick with it for the rest of your life, that’s much better than changing your whole routine for a week, or even a few years, before giving up on health and eating the way your peers or family do. If you make slow, sustainable changes, everything will fall into place: cravings will reverse into a desire for good food, habits will work for you instead of against you, you will learn new things about food and your own body, and instead of fighting you, others around you will begin to learn from your example and follow your lead.
I hope this helps.



